The role of boards of directors in the adoption of artificial intelligence
Adoption of artificial intelligence (AI) has spectacularly entered the forefront of technological transformation. Although the technology has existed in various forms for decades, recent advances have propelled it to the forefront. The fusion of cloud computing, high-speed processing and big data has brought AI into the spotlight.
Today ChatGPT, Gemini and DALL-E 2 dominate the conversation, influencing not only social media discussions but also corporate strategies. CEOs and board members are reaching out to understand these advances, while companies are discovering innovative applications almost daily.
Step 1. Understanding AI principles
Imagine a boardroom where the excitement is palpable as executives gather to discuss the latest AI technologies. For many, it feels like they are stepping into completely uncharted territory. The first step in this journey is training.
Executives need to understand the workings of AI and are turning to both internal experts and external consultants eager to learn about use cases and the potential impact on business models.
The goal is to stay ahead of the competition, equipped with the knowledge to guide their companies through this technological revolution.
In these discussions, the role of the board is clear: to ask the right questions and stimulate management’s plans when necessary. This is no different than handling other complex issues that come to the board.
Executives question whether they have the skills to oversee AI implementation initiatives. Do they need to bring in new talent or can they rely on existing management expertise and third-party advisors? It is a strategic puzzle for the board to solve.
Step 2. Identifying strategic opportunities
Artificial intelligence is more than just a fad. This has the potential to transform various aspects of business.
Imagine a scenario where a company reorganizes its operations with AI. Employees are working smarter, customer interactions are being transformed, and the competitive landscape is changing.
This is the vision that management presents to the board. Top executives talk about how AI can improve efficiency and create new revenue streams.
The board listens carefully, weighing the possibilities. Then its members ask incisive questions: How will AI change the workflow? What new products or services can we offer? How will it help us compete better?
Management presents specific use cases and details the resources required for implementation. Enthusiasm is tempered by caution as the board considers both immediate benefits and long-term implications.
Step 3. Risk management and trust building
With the potential of AI comes significant risks. The board’s responsibility extends to creating a robust governance and risk management framework. This framework makes possible the ethical and responsible implementation of AI.
The board discusses all categories of risk springing from AI adoption, from data privacy concerns to potential AI algorithm analysis errors. They know that managing these risks is critical to maintaining stakeholder trust.
To address these concerns, the board must decide the best answers to numerous questions: Who within the company is responsible for AI governance? How will they ensure that controls are in place to mitigate risks?
Periodic AI risk assessments become part of the oversight process. The Board recognizes that AI risk management is not a one-time task, but an ongoing commitment.
Step 4. Compliance with applicable regulations
As AI-based technologies evolve, so does the regulatory framework. Board members are aware of the need to stay informed of new laws and regulations to comply with.
That is why they attend conferences, consult experts and legal consultants. The goal is to ensure that the company’s AI initiatives are compliant with current regulations and adaptable to future changes.
This approach helps the board manage this complex environment. Members understand that regulatory compliance is not just about compliance; it means positioning the company as a leader in the responsible use of AI.
The board’s vigilance in this area is a testament to their commitment to ethical and sustainable business practices.
Step 5. Cost-benefit analysis
Adoption of AI-based technologies involves significant resources. The Board engages in detailed discussions with management about the associated costs and benefits.
The financial impact, the need for employee training and the potential return on investment are considered. The board knows that successfully integrating AI requires an organizational culture that encourages continuous learning.
Management outlines a vision for this cultural change. It talks about creating an environment where employees are motivated to embrace AI adoption, experiment with new ideas and move the company forward.
The board evaluates these plans to ensure they align with the company’s strategic goals and are feasible within the allocated budget.
Step 6. Develop a plan for AI supervision
As the company makes this transition, the board’s oversight role becomes more pronounced. It seeks to understand the digital transformation strategy in detail. How does AI fit into major business objectives? What indicators will be used to measure success? Regular updates and progress reports become essential.
The board establishes a collaborative approach, encouraging open communication between directors, management and implementation teams. This allows any challenges or obstacles to be addressed promptly. Active board involvement signals to the entire organization that AI is a priority.
In conclusion
Adopting artificial intelligence through a strategic, informed and ethical approach shows the ability of boards of directors to guide companies in this new era. The journey of this adoption involves continuous learning, proactive risk management and transparent communication.
As AI becomes an integral part of operations, the board’s role is shifting to overseeing its use. Through careful leadership, boards can help their companies realize the full potential of AI while responsibly managing its complexities.
Florentina Șușnea este Managing Partner în cadrul companiei PKF Finconta. Experiența ei profesională de peste 26 de ani cuprinde domeniile de audit statutar și IFRS, consultanță fiscală, probleme de rezidență fiscală, restructurare financiară și fiscală, documentație și politici de Transfer Pricing, fuziuni și divizări, M&A, expertize judiciare, contabile și fiscale, due diligence de achiziții. Florentina este membru acreditat al următoarelor organizații profesionale: Camera Consultantilor Fiscali, Camera Auditorilor Financiari din România, Camera Expertilor și Contabililor Autorizați din România si Association of Certified Anti-Money Laundering Specialists. A absolvit Facultatea Finanțe-Contabilitate din cadrul Academiei de Studii Economice, București, Facultatea de Drept din cadrul Universității ”Titu Maiorescu”, programul MBA de la Tiffin University din SUA, este doctor în economie și a urmat numeroase cursuri naționale și internaționale în domeniul fiscal. florentina.susnea@pkffinconta.ro