PKF Finconta celebrates 30 years of business in Romania
PKF Finconta, a Romanian entrepreneurial group founded in 1994, celebrates 30 years of operating in the liberal professions sector.
A story about people and for people, spanning three decades
Throughout these years, its primary objective has been to strengthen its position in both the local and international markets for financial audit, tax consulting, and accounting services, as well as to become a “trusted partner” for Romanian and international entrepreneurs.
The company, which joined the international PKF Global network headquartered in London in 2006, has continuously expanded its client portfolio over three decades, now serving over 300 companies that have placed their trust in its services.
Over the past 15 years, PKF Finconta has increased its revenue by 80%.
How this success story began
At the end of 1994, two visionary individuals, a seasoned accounting expert and a mathematics professor, laid the foundation for Finconta, one of the first Romanian startups specializing in accounting.
The firm aimed to provide outsourced accounting services to Romanian businesses emerging and developing alongside the country’s nascent capitalism.
One of Finconta’s earliest clients, still in its portfolio after 30 years, is Gino Rossi, a wholly Romanian company and trusted partner of the luxury brand Prada in Romania.
A constantly growing client portfolio
Over 30 years of activity, PKF Finconta has consistently expanded its client portfolio, now collaborating with more than 300 small, medium, and large companies across strategic or innovative sectors, both Romanian and international.
These clients include giants in the energy and pharmaceutical industries, prestigious international retailers with thousands of employees, and companies operating in bio-cosmetics, agriculture, media, real estate, and IT.
“Through dedication and constant involvement with our clients, we have refined and developed step by step. Today, we rank among the top Romanian-owned companies in the field, offering tax consultancy and financial audit services.
We have built a trustworthy brand, a strong and united team with healthy values, and long-term partnerships. These are the pillars on which we have built the company, and the trust we’ve fostered both internally and externally has underpinned our partnership with the international PKF Global network.
We look to the future with optimism and remain focused on strengthening our market position,” said Florentina Șușnea, Managing Partner of the group.
Joining the international PKF Global network
Since 2006, the company has been part of PKF Global, an international network of legally independent firms providing tax consultancy and financial audit services in over 150 countries across five continents.
Affiliation with PKF Global has supported the company’s steady growth. As it celebrates 30 years, PKF Finconta is now a group of five Romanian companies offering complex services: PKF Finconta, PKF Finconta Consulting, PKF Finconta HR, PKF Finconta ESG, and Finconta Consulting SPRL.
The group’s growth is demonstrated by its increasing financial results over the past 30 years and the development of its team, which now includes over 50 professionals.
“We believe that the secret to the success of a financial-accounting services company lies in the unity of the team and the shared values that have transformed a small project into a success story.
Our values are individual, experienced differently by each of us, but together they become a driving force for success. Over time, we’ve discovered and validated these values, which are now part of our DNA: Professionalism, Authenticity, Curiosity, and Respect.
We are very proud of the team we’ve built, and alongside them, we aim to remain a key player in Romania’s market. Our goal is to deliver high-quality services in our field, working with increasingly larger clients and tackling complex projects,” said Alina Făniță, Senior Partner at PKF Finconta.
A mission marked by professionalism and authenticity
PKF Finconta estimates that it will close this year with a turnover of 3.2 million EUR, up 18% from the previous year.
In 2024, the group’s most requested services included financial audit, tax reviews and opinions, assistance during inspections, group restructuring, and transfer pricing.
This year, the PKF Finconta group’s client portfolio has expanded to include market leaders in sectors such as petrochemicals and electric energy. For 2025, the group anticipates a 20% increase in business and further expansion of its team of experts.
“Competitive management of the services we provide and promptness in client relations are two of the strengths that our team offers to the Romanian and international markets.
We have a young, dynamic, and motivated team, and this mix fully supports our success. PKF Finconta is a place where you can grow, develop, and excel as a professional in accounting, auditing, or taxes,” added Ionuț Șerban, Audit Partner, during the celebration of PKF Finconta’s 30th anniversary.
Looking ahead
The main challenges for the coming year stem from the international economic context, the lack of specialists, and legislative changes in taxation, which place significant pressure on accountants, tax consultants, and financial auditors.
Alina Făniță este CEO și Partener al PKF Finconta. A lucrat cu companii multinaționale sau firme antreprenoriale din domenii diverse de activitate, pentru a le oferi servicii de audit financiar, due diligence, restructurări de grupuri, audit intern și alte servicii conexe activității de control intern. Este membră a celor mai prestigioase asociații profesionale din domeniu: ACCA (Association of Chartered Certified Accountants), CECCAR (Corpul Experților Contabili și Contabililior Autorizați din România), CAFR (Camera Auditorilor Financiari) și IIA (Institute of Internal Auditors). A absolvit EMBA Asebuss la Kennesaw State University, a fost trainer pentru cursuri IFRS și este invitată ca expert la numeroase conferințe de business. alina.fanita@pkffinconta.ro