The challenges of a CFO in the AI era
The era of artificial intelligence (AI) is profoundly transforming the business world, and the chief financial officer (CFO) position is no exception.
In the past, the CFO’s role was primarily focused on financial reporting and cost management, but today, they must understand and implement advanced technologies, such as AI, to optimize financial processes and support strategic decisions.
However, integrating AI comes with numerous challenges, from automation and data security to algorithm-based decision-making and justifying technology investments.
A CFO must examine each of these challenges and then effectively manage them to turn challenges into opportunities.
Automation and the impact on the finance team
Automating financial processes with AI can streamline operations, reduce errors, and speed up accounting processes.
However, this transformation raises questions about the future of the finance team. As AI takes over repetitive tasks, the CFO must focus on developing employee skills to cope with change.
This involves reskilling and retraining programs so that the finance team can adapt to the new requirements.
In addition, the CFO must manage the transition in a way that maintains a balance between technology and the human factor, avoiding employee anxiety and ensuring a smooth integration of AI solutions.
In this context, transformational leadership and strategic vision are essential to create an environment where AI and people collaborate effectively.
Data security and regulatory compliance
Adopting AI in the finance function involves managing large amounts of sensitive data, which makes cybersecurity a priority for any CFO.
As AI analyzes and processes financial data, there are increased risks of cyberattacks and security breaches. Data protection legislation, such as the GDPR, also imposes strict requirements that must be met.
The CFO must work closely with IT and legal teams to implement robust security measures and ensure regulatory compliance. Investing in data protection solutions, such as advanced encryption and multi-factor authentication, becomes essential.
In addition, it is necessary to educate the finance team on cybersecurity best practices so that risks are minimized.
AI-based decision-making and data analytics
AI provides the CFO with access to advanced analytics, predictive models, and accurate financial forecasts, enabling them to make better-informed decisions. However, using AI in decision-making comes with significant challenges.
Algorithms can introduce errors or biases, and the correct interpretation of results becomes essential. The CFO must collaborate with data analytics specialists to understand the limits of AI and to verify the accuracy of the conclusions generated by the algorithms.
It is also important that financial decisions are not made solely based on AI, but are also supported by human expertise.
A balanced approach, combining technology with the experience and intuition of a CFO, ensures the effective use of AI and contributes to a sound and sustainable financial strategy.
Adapting to a dynamic financial environment
Rapidly evolving markets and economic complexity mean that the CFO must continuously adapt to changes. AI can help by generating simulation scenarios and providing clearer insights into risks and opportunities.
However, using AI does not eliminate the need for strategic thinking and a deep understanding of the business environment. The CFO must be flexible and have the ability to adjust financial strategies based on the data provided by AI and market dynamics.
It is essential to stay informed about new technologies and trends in the financial field in order to effectively integrate AI into decision-making processes. The ability to combine innovation with a solid strategic vision differentiates a successful CFO in an ever-changing financial environment.
Technology investments and AI ROI
Implementing AI in the finance department requires significant investments, and the CFO must justify these costs with a clear ROI. Choosing the right solutions and integrating them effectively into existing processes are essential aspects for success.
The CFO must work closely with the CIO and other departments to assess the technology’s impact on financial performance and ensure effective AI implementation.
Another important aspect is to continuously monitor the effectiveness of AI solutions and adjust strategies based on results. Through a careful and data-driven approach, the CFO can transform AI from an expense into a strategic investment that generates long-term value.
In conclusion
Artificial intelligence is radically changing the financial landscape, offering the CFO enormous opportunities for optimization and innovation.
However, implementing AI also comes with major challenges, from managing the finance team and data security to making strategic decisions and justifying investments.
A successful CFO must combine financial expertise with a deep understanding of emerging technologies, be open to change, and collaborate closely with all departments in the organization.
Through a strategic and well-balanced approach, the CFO can transform AI from a disruptive factor into a critical competitive advantage for their company. Ultimately, the key to success lies in finding the balance between technology, strategy and the human factor.

Florentina Șușnea este Managing Partner în cadrul companiei PKF Finconta. Experiența ei profesională de peste 26 de ani cuprinde domeniile de audit statutar și IFRS, consultanță fiscală, probleme de rezidență fiscală, restructurare financiară și fiscală, documentație și politici de Transfer Pricing, fuziuni și divizări, M&A, expertize judiciare, contabile și fiscale, due diligence de achiziții. Florentina este membru acreditat al următoarelor organizații profesionale: Camera Consultantilor Fiscali, Camera Auditorilor Financiari din România, Camera Expertilor și Contabililor Autorizați din România si Association of Certified Anti-Money Laundering Specialists. A absolvit Facultatea Finanțe-Contabilitate din cadrul Academiei de Studii Economice, București, Facultatea de Drept din cadrul Universității ”Titu Maiorescu”, programul MBA de la Tiffin University din SUA, este doctor în economie și a urmat numeroase cursuri naționale și internaționale în domeniul fiscal. florentina.susnea@pkffinconta.ro